A handful of products or a full catalogue — the right shop for how you sell.
Most small sellers don't need a full shop. If people buy one thing at a time, a payment link on a normal page is simpler, cheaper and easier to keep right. If they fill a basket, you need a real cart — and that is the one place we'd rather build on a proven platform than invent our own.
We'll tell you honestly which you need before you pay for either. And if your catalogue is bigger than the standard shop is built for, that's a custom project, not a no.
Two ways to sell online, and how to choose
The dividing line isn't how many products you have. It's whether a customer needs a cart.
Payment links
For a handful of fixed items, where people realistically buy one thing at a time. A secure payment-link button sits on your normal page — no cart, no commerce subscription, no separate backend to look after — and a catalogue change is an ordinary content edit. From US$300 as an add-on to Launch or Grow.
An online store
For a real catalogue where people buy several things at once. Usually Shopify runs the catalogue, cart and checkout; the storefront your customers see is our own build in your brand, never a theme. It's priced by quote, because catalogue size and scope both change it. It can be part of a new site we build, or sit on its own address, like shop.yourbusiness.com, next to your current site, which we don't edit.
Not sure which you need? We'll tell you before you pay for either.
Payments in Jamaica
Shopify Payments isn't available in Jamaica, so a local gateway such as WiPay or Fygaro takes the payment, and it carries its own fees. Those are itemised in your proposal, not left for you to find on a first invoice. Prices can show in both JMD and USD.
On Shopify, using a local gateway also means Shopify adds its own per-transaction fee on top of the gateway's. For a high-volume shop that sells only locally, that can outweigh the convenience. If it would for you, we'll say so and quote a self-hosted platform instead.
Mastercard's State of Digitalisation study, as reported by the Jamaica Observer in June 2026, found that only 8% of small merchants in Jamaica accept digital payments, while 92% of consumers want to pay that way.
Card details never pass through code we write: payment happens on the gateway's or the platform's own secure pages.
What every product page carries
- Name, description and price in plain text, not baked into an image
- Price and currency, in JMD and USD
- Sizes and options you offer, stated as offered — never as in stock
- A sold-out item that says so, rather than a page that vanishes
- Delivery, pickup and returns rules on their own readable page
- Answers to what customers ask before they buy
Behind the text sits structured data generated from the same facts as the page. We never mark up reviews or ratings that don't exist, and stock is stated per item, never per size, because we won't state what we can't know.
The AI Concierge answers from your catalogue facts and declines what it can't know — such as whether your size is in stock.
That helps machines read the page. It doesn't promise a rich result, a ranking or an AI citation.
Where a standard shop stops
The standard online store is built for a catalogue of up to roughly 150 products. Past that, or with a till (POS) or inventory sync, it's scoped as a custom project — quoted for you, not refused.
We don't build our own checkout. Handling card data in code written for one shop puts its security on that one site, which is the risk proven platforms exist to remove.
See it working
Coral & Palm Mercantile is a fictional Kingston shop we built to show payment-link selling on a real site. Its payment step is a labelled stub, so nothing there takes money.
Why we usually build stores on Shopify behind our own storefront, not a theme: read the reasoning →
Published prices are on the pricing section; the online store is quoted.