Travellers research tours before they land. Be easy to find — and to ask.
Someone choosing a tour usually looks you up first: your name, your marketplace listing, and increasingly an AI assistant asked for a recommendation. If a listing or a social profile is all there is to find, that is all anyone can quote. Your own site is where your facts live in a form people and machines can both read.
This isn't a pitch to leave Viator, GetYourGuide or Tripadvisor — listings bring guests you wouldn't otherwise reach. It's a pitch for somewhere of your own for the guest who already wants your tour, and for being straight about what a website can and can't do about seats.
Every tour gets its own page
Written as plain text — not a poster or a PDF — so search engines and AI assistants can read it:
- Exact name, and where and when it departs
- Meeting point and pickup areas
- Duration, and what's included and left out
- Price, and the currency it's quoted in
- Languages offered
- Age, fitness and accessibility limits
- Cancellation and bad-weather policy
- Your licence and insurance details, where you hold them
Behind the text sits structured data generated from the same facts as the page, so the two can't drift apart.
That helps machines read the page. It doesn't buy a rich result in Google, and nothing here promises a ranking or an AI citation.
The longer version: what an AI assistant can find about your tour →
How a traveller reaches you
Through WhatsApp or the channel you already use: the enquiry form hands the request straight to you, and you confirm.
The site's AI Concierge (included on the Grow tier) answers the repeat questions — pickup, what to bring, how cancellation works — from the facts on your pages, and passes everything else to you. It declines to say whether a date has seats free, by design, because it can't know.
Already selling on a marketplace?
Keep the listings. Marketplace commissions are a real cost and the rate varies by platform and contract — your supplier dashboard has your actual figures. A page of your own gives the guest who already knows your name somewhere to ask you directly.
Check each marketplace's supplier terms on moving a guest off-platform before you invite anyone to book direct.
One thing a plain website can't do is stop the same seat being sold twice. If you sell the same departures through several channels, the seats are shared, and a site that doesn't hold your real count can't protect it. That is why the first thing we ask is how you sell today.
What this is — and what it isn't
A standard tour site takes requests: a guest asks, it reaches you at once, you check your own seats and confirm.
It does not show live availability, count seats, schedule guides or boats, work to a cruise-ship timetable, or sync with any marketplace — and it won't prevent a double booking for you. Live online booking is separate work, scoped with you as below.
How live booking gets added, when you need it
Discovery
A short look at how you really sell: your tours, your channels, how you take payment, and who updates availability. You get a written scope and a fixed quote before any build starts.
Choose the approach
Often a proven tour-reservation system connected behind your own site, not a booking engine built from scratch. Its job is to keep seats consistent across channels, and you pay that provider directly. Which one fits depends on your channels, and on whether it can pay out to a Jamaican account — we check that before promising it.
Build and test
Wired in and tested against your real tours, with your cancellation and bad-weather rules written down rather than assumed.
Live booking is bespoke work. It's built around your tours, your channels and the way you take payment, so it's scoped and quoted for you — not priced off a list.